History

A Brief History

Metz&Co.
1740 Founding of Metz&Co. by Mozes Samuels.
1794 Mozes Samuel ‘Metz’ sold his company to his (3) sons.
1815 The designation ‘Purveyor to the Royal Household’ was instituted in 1815 by King William I. The Queen may grant businesses the right to display the royal coat of arms with the legend By Royal Warrant Purveyor to the Royal Household’.
1817 The oldest creditors list showing 353 suppliers in France, Germany, England and Italy proofs the international importance of the company.
1840 William I abdicated and was succeeded by his eldest son William II, whose marriage to Anna Paulovna (1795-1865), daughter of the Tsar, gave rise to close relations with Russia. The second King of the Netherlands re-confirmed the right to to display the royal coat of arms with the legend ‘By Royal Warrant Purveyor to the Royal Household’ to Metz&Co.
1849 After his dead his eldest son and successor, William III (1817-1890). In 1879, the King married in its 2nd wife Emma of Waldeck-Pyrmont (1858-1934). The only daughter born of this marriage later became Queen Wilhelmina (1880-1962). On William’s death in 1890, Queen Emma acted as regent until her daughter came of age in 1898. Over all these years Metz&Co was able to obtain the rights to display the royal coat of arms with the legend ‘By Royal Warrant Purveyor to the Royal Household’.
1890 The 150th birthday celebration in a complete new building the former head office of the New York Life Insurance Company in the Leidsestraat where the company is still located.
1902 Metz&Co. became the exclusive agent for Liberty of London for the Netherlands, the continent and its overseas country’s.
1930 Gerrit T. Rietveld created his famous cupola on the roof of the Metz-building and created a furniture collections still to be found in museums over the world and in the present collection of the company.
In that period Metz became famous for its designs by Gerrit Rietveld, Bart van der Leck, Sonia Delauny and Alvar Aalto.
1940 200th Birthday was not celebrated because of the 2nd world war.
1948 When Queen Wilhelmina abdicated in 1948. Her only daughter Princes Juliana became the queen of The Netherlands and the Royal warrants where confirmed to the company.
1952 Sir Terence Conran who became later famous with his Conran’ shops developed in the basement of the Metz&Co building the kitchen and tableware department.
1985 The highest floor of the Metz&Co. building directly under Rietveld’s famous cupola is reshaped into M l Café and restaurant overlooking the old centre and canals of Amsterdam.
1988 Metz&Co. focused its efforts on promoting its visibility and attractiveness without diminishing its premium quality market positioning. The brand inaugurated its new marketing platform, and launched its new shop-in-shop (fashion)concept.
1990 250th Birthday celebration. Metz&Co. launched its first fragrance: Forbidden.
2000 Ever since Metz&Co. was formed, our vision and our strategy to strengthen its leadership of the market has not changed, regardless of the economic environment. We have always taken advantage of periods of considerable disruption to become closer to our market, to be more reactive and to growth more aggressively. This golden rule also applies also to the new century.
2010 The proportion of revenue continues to increase and has done so. Our clients are particularly attracted to the history and patrimony of our “Maison” and to the know-how that we perpetuate. Metz&Co. with all its international acclaimed brands pulled itself into the top rung of the world’s luxury “boutique” department stores.
Values of quality and durability have taken on a particular significance
As such, numerous successes have marked the first decade of this new century.
Periods such as the one we are living through at the moment provide an opportunity to emphasize our fundamentals and our heritage of excellence. Beyond ephemeral fashions, the values of quality and durability which are attached to our brand, the expertise of our products, the notion of exclusivity, the truly iconic status that distinguishes certain of our products… all these characteristics take on particular importance for clients in the search of solid values. It is really fascinating to see that FORBIDDEN PARFUM remains at the head of fragrances more than twenty years after its creation!
2013 Founded almost 275 years ago, the house of Metz&Co. is enriched by its long history, and by a commitment to humanist values that has underpinned its development from the outset – values that are best defined as a shared vision, handed down over generations. A vision based on the harmonious, coherent development of the house’s human and cultural capital. Each generation has carried forward, simply and in its own way, the belief that a business that makes nothing but money is poor indeed: that a truly successful business must also know how to “add value” in human and cultural terms. 
Our commitment to support designers and craftsmen often working outside our own immediate sphere of activity is, then, nothing new. Over time, that commitment has been formalized and consolidated, culminating in art, furniture & fabrics exhibited in internationally acclaimed museums of design. The projects we support resonate with the core values of the world of Metz&Co., the promotion and support for the creative arts.